As a job seeker or someone who is seeking industry notoriety, you need to build an established, tactful, and wholesome brand. The tactful part is up to you–as you know, there are always folks who love to push the envelope.
Bing recruits and hires a wide variety of talent. For any role, a dream candidate will provide me with a universal, well-rounded, and informative picture of themselves professionally (hence I’m leaving Facebook out of this conversation). Everything content-wise that appears on each channel should match up in terms of expertise, accomplishments, and personality (cheeky/out there), and fit with how you present yourself in person.
Here’s how you can target each channel:
A place to describe your career to date: I should know who you have worked for, where you went to school, and what your expertise is in a few sentences. Then I might check to see who you’re connected to and check out your publications and groups.
Recruiters don’t want to see a copy-and-paste dump for each channel. On Twitter and Quora, I am going to look at who you are connected to, what you have been tweeting about in your area of domain expertise, what conferences you attend, and what kind of questions/answers you post to Quora.
We love meeting candidates at conferences, so let us know you’re attending the same conferences we are through our various social media channels. How else will we get the chance to meet you there? Help us get a good idea of who you are and what you’re looking for so we can set up a meeting with someone from our team.
If you’re interviewing with our Bing Social team, for example, come with your own ideas on how to integrate new ideas through your own personal experiences and preferences – We would love to see you whiteboard an idea, and who knows -you may see it implemented! And on a more fun note: Let us know which Bing homepage image was your favorite? Who could forget those monkeys relaxing in a hot spring…
I love these. There aren’t too many anymore, but when I find one that has a link to your CV, publications, patents, and contact information, I’m almost always going to give you a call directly.
All of these things give me data points on who you are professionally, what your drive is in your industry (wallflower/contributor), and allow me to peek into who your peers are and how you might represent yourself on behalf of Microsoft. ; )
Personal branding is so important, we decided to double up on the data. See what Travis Scott, a talent sourcer for Windows Services, also had to say about it.